SekiNdo’s Weblog

Publishers:
SekiNdo understands that you know your content and audience best and you should be the ones to choose which ads are best for your ad spaces, in terms of targeting and pricing. After Registration, follow these three simple steps and choose your desired ads:

1. Define your ad space,

Once you have defined an ad space in SekiNdo, a unique HTML code will be sent to your email. you will embed this code in your website and SekiNdo will display targeted ads automatically in each webpage that contains the ad space’s code.After Defining an ad space and embedding the ad space code within the website you will be able to go to SekiNdo’s ads marketplace and manually choose the advertisements that you want to display to your Website’s visitors.

Detailed explanations on defining your ad spaces in SekiNdo.

2. Choose ads for your ad spaces manually.

• Ads that you choose may not always be available for several reasons, like an ad budget which has ran out, incompatible user’s IP etc. Choose more then one ad and increase the chances to display your desired ads.
• when you choose an ad our Profile Learning Engine studies you and your ad space, calibrating our auto mode, so that in case that none of the ads you have chosen are available, we will display ads that resemble your manual choices

Once you defined an ad space you can go to SekiNdo’s Ads Marketplace and choose the ads that you think will work with that ad space. You have the control over what will be displayed to your users.Once you have chosen an ad for your ad space the advertiser will be notified and asked to approve/disapprove your request. SekiNdo’s ranking system will rank you and your ad spaces according to your selections, so please choose relevant ads and not just high paying ones.

SekiNdo allows and prefers that you’ll choose more then one ad for each ad space for two reasons:

Detailed explanations on how the Ad Marketplace works
Detailed explanations on managing pending requests to advertisers

3. Monitoring your ad spaces:

SekiNdo lets you watch your ad spaces’ performance in real time. You can watch the total statistics of all your ad spaces or watch a single ad space’s statistics, broken down by specific ads.
You can choose the priority for each ad within the ad space, discard ads that are under performing, delete/pause an active ad and reactivate a paused/deleted ad.
The ability to discard and reactivate an ad and the ability to choose the ads’ priorities are the best tools for you to test your audience, try different types of ads, different colors, rotate between ads and find out what works best for your online advertising needs.

Detailed explanations on managing your online ad spaces with SekiNdo.

SekiNdo always prefers to display ads that were manually chosen by you and approved by the advertiser. When there are no manually chosen advertisements to display (e.g. a lack of budget for those advertisements), we will dynamically display advertisements that resemble your current and past manual choices. We will also use information like previous feedbacks you received, your ad space’s history CTR with different ads and other parameters, in order maximize your revenues.

For advertisers, SekiNdo is the most simple to use online advertising platform, only three simple steps are required after Registration:

1. Upload and define your ad and target market, once you do that you will trigger two actions behind the scenes:

• SekiNdo’s Profile Learning Engine, a multilayered neural network inspired by the human brain’s structure, will determine in which ad spaces the ad will be displayed automatically, we call it the auto mode
• Publishers will find your ads in our Ad Marketplace and send you requests to publish your ads in their ad spaces. Once you approve an ad space manually, your ad will be displayed in this ad space based on manual mode

  Detailed explanations on uploading ads to SekiNdo’s Ad Marketplace.

2. Answering publishers’ requests to publish your ads:

Approving/Disapproving an ad space manually is your way to get the best targeting, since no one knows your needs better than you. We will use your budget to display your ads in ad spaces you have approved manually, while the remainder of your budget will be allocated for auto mode.Each time you approve/disapprove an ad space manually we use our Profile Learning Engine to calibrate your profile and our auto mode, displaying your ads in ad spaces that are similar to the ad spaces you have manually approved.

Detailed explanations on answering publishers’ requests to publish ads.

3. Start monitoring your ads:

SekiNdo lets you to transparently watch your ads’ performance in real time. You can watch the total statistics of all of your ads or watch a single ad’s statistics, broken down by the ad spaces it appears at. You can You can choose to stop publishing your ad at a certain ad space if it is under performing, or start publishing your ad in a previously stopped ad space.The ability to transparently see which ad spaces perform well and which don’t, and the ability to immediately stop your ad from being published in a specific ad space, serve as the best tool for you to get to know your audience best, testing your ad in different types of WebPages and finding out what works best for your online advertising needs.

Detailed explanations on managing online ads with SekiNdo.

SekiNdo always prefers to allocate your budget to ad spaces that were approved by you manually. We dynamically allocate the remainder of your budget to other ad spaces that resemble ad spaces that you have manually approved. We also study your feedbacks to publishers, your ads’ CTR and other parameters in order to give you the best targeting available.
SekiNdo’s Reversed Marketing is the ideal solution for online advertisers because it puts the wheel in their hands, while all the work is being done by publishers and complex algorithms that studies advertisers’ profiles and preferences, instead of dealing with vague definitions like keywords and channels.